Shutterstock predicts major trends that will dominate popular culture as well as emerging trends that will burst onto the design scene this year, like Holographic Foil and Natural Luxury. The annual Creative Trends report takes new shape this year, with strong data pointing to a few distinct trends and identifying major increases in specific themes as well as showcasing 20 country specific trends.
“Now in its seventh year, our Creative Trends report inspires creative professionals all over the world as they strategize creative planning for the year ahead,” said Shutterstock’s Curator, Robyn Lange. “Our 2017 report was particularly accurate in its predictions, identifying trends like ‘Glitch’ early on. Throughout the year we watched as the style grew, developed, and thrived into major campaign themes for brands across the world. We look forward to watching 2018’s trends blossom the same way.”